The Team
Who We Are
SHAWN PATTERSON
EVP/ GENERAL MANAGER
As Executive Vice President and General Manager of Starz Records Global, Shawn Patterson leads with a dynamic blend of creativity, strategy, and cultural insight. With over a decade of experience across A&R, brand partnerships, artist development, and event curation, he has collaborated with industry leaders including DistroKid, FL Studio, TuneCore, Griselda Records, Atlantic Records, Shady Records, and Interscope/LVRN, working alongside artists such as Conway the Machine, Westside Boogie, 6lack, J. Cole, Angel Dior, Kreizy K, and Shine BM.
A former member of WME’s Corporate Private Events division, Shawn honed his expertise in high-profile event production and artist relations. Today, he drives Starz Records Global’s mission to bridge cultures and elevate emerging voices through music-driven experiences like the Anti-Venue Tour, Creative Spaces, SoundSage Music Retreat, and I Love Dembow.
Beyond the music industry, Shawn is the founder of The Fathers Forward Network, a nonprofit empowering men to lead with purpose in their families and communities. His leadership reflects a commitment to creativity, connection, and lasting cultural impact.
RAYMOND S. OJIMINI
HEAD OF GLOBAL A&R
As Head of Global A&R at Starz Records Global, Raymond S. Ojimini brings a visionary approach to discovering, developing, and empowering world-class talent. A seasoned music executive with a deep passion for artistic excellence, he leads the label’s global A&R strategy—aligning creative innovation with commercial success and the company’s broader mission to elevate culture through music.
With experience spanning continents and collaborations with leading industry figures, Raymond combines a global perspective with hands-on expertise in talent acquisition, artist development, and creative direction. His leadership fosters an environment where artists can refine their craft, expand their reach, and realize their long-term career visions.
At Starz, Raymond’s commitment goes beyond music—he champions authentic storytelling, cultural collaboration, and meaningful artist growth that transcends borders and inspires audiences worldwide.
JANICIA LAMONA
HEAD OF PUBLICITY AND CULTURAL STRATEGY
Janicia Lamona is the Head of Publicity & Cultural Strategy at Starz Records Global she drives creative campaigns that merge music, culture, and community impact. Based in London, she brings international experience across the UK, US, and Europe, delivering innovative storytelling and brand collaborations that elevate artists and cultural movements.
Her portfolio includes partnerships with BBC 1Xtra, Roc Nation, Warner Music France, Metro Public Relations, and Warner Bros UK, as well as fashion and lifestyle brands such as Daily Paper, Crystal Palace FC, and Westfield London. Janicia’s work spans live showcases, publicity campaigns, and strategic launches for artists including Summer Walker, James Vickery, Fally Ipupa, Rotimi, and Imani Williams, blending cultural authenticity with commercial success.
At Starz, Janicia leads initiatives that connect artists and audiences through meaningful narratives and global collaboration. She is also the force behind ERNB, a transatlantic R&B ecosystem fostering showcases, tours, and community events that spotlight emerging and established talent across continents.
UYI AISIEN (ICE)
CCO & HEAD OF OPERATIONS
Uyi Aisien (Ice) Chief Commercial Officer & Head of Operations, Starz Records has been a driving force behind the label’s evolution from a bold creative vision into a leading international music enterprise. As Chief Commercial Officer and Head of Operations, he combines strategic foresight, business acumen, and creative leadership to oversee Starz’s global operations, partnerships, and commercial growth.
Uyi leads contract negotiations, business development, and financial strategy, ensuring that Starz Records Global remains agile, innovative, and competitive across the global Afrobeat and entertainment markets. His oversight spans publishing, licensing, distribution, and live events bridging music, culture, and commerce through high-impact collaborations and strategic initiatives.
Under his leadership, the label has secured key international partnerships, launched chart-topping releases, and expanded its footprint across Africa, Europe, and North America. Known for his disciplined yet visionary approach, Uyi ensures that Starz’s creative ambitions are backed by operational excellence and long-term sustainability.
Passionate about innovation and growth, Uyi continues to shape the global success of Starz Records, building meaningful bridges between artists, audiences, and opportunities in today’s evolving music landscape.
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